CVS AI Prototyping Pilot: Healthy Habits Tracker
As part of CVS's AI Prototyping pilot program, I participated in evaluating two emerging AI design tools - V0 by Vercel and Figma Make - to help inform the company's
future prototyping toolkit.
Working in a healthcare company means constantly seeking innovative ways to engage patients and customers around their health and well-being. To assess each tool's capabilities, I created a speculative habit-tracking app prototype.
My role
UX/Product Designer & Pilot Participant
Tools
Figma Make
V0 by Vercel
Deliverable
Functional prototype + usability feedback
Evaluation
Cross-functional team testing across multiple disciplines
The challenge
CVS needed to understand which AI prototyping tool would best serve the organization's design and development needs. The evaluation required hands-on testing with realistic use cases that could demonstrate each tool's strengths and limitations across different disciplines and workflows.
The Solution
I designed a gamified habit-tracking app focused on hydration, breathing, and sleep - core pillars of preventive health. The prototype leveraged behavioral design principles to create an engaging experience that balances extrinsic motivation with long-term habit formation.
Dashboard: Personalized Progress at a Glance
The home screen surfaces what matters most: current streak, daily progress rings for three core habits, and weekly trend cards. Personalization and loss aversion work together to encourage daily engagement.
Key Features:
Personalized greeting and 7-day streak counter
Real-time progress rings for water, breathing, and sleep
Weekly overview with percentage improvements
Habits: Active Tracking Made Simple
Each habit card shows progress, goals, and streaks at a glance. Quick-add buttons reduce friction, making daily logging effortless.
Key Features:
Search to explore new habits
Visual progress bars with streak indicators
One-tap logging via quick-add buttons
Progress: Data That Tells Your Story
Toggle between weekly, monthly, and yearly views to spot patterns. Line charts reveal consistency trends while bar graphs break down daily habits.
Key Features:
Flexible time-range filtering (week/month/year)
Multi-habit line charts and daily bar graphs
Clean presentation that avoids data overwhelm
Rewards: Celebrate Every Milestone
Earn points for consistency and redeem them for health-focused rewards. The tiered unlock system creates clear goals and anticipation.
Key Features:
Point balance with progress to next reward
Health-aligned incentives (water bottles, lab tests, memberships)
Tiered system with locked/unlocked states and badge collection
Tool Evaluation: Figma Make vs. V0 by Vercel
Figma Make
Pros:
Seamless integration with existing Figma workflows
High-fidelity output with precise design control
Strong prototyping capabilities for user testing
Familiar interface for designers
Direct brand integration - Could attach CVS's brand system directly to the tool, ensuring consistent application of colors, typography, and design tokens throughout the prototype
Cons:
Steeper learning curve for complex interactions
Limited code generation compared to V0
Requires more manual refinement
V0 by Vercel
Pros:
Rapid generation of production-ready code
Excellent for developer handoff
Faster iteration on functional components
Strong AI-driven suggestions
Cons:
Less design control and polish
Brand system application requires more customization
Better suited for developers than pure designers
Outcome & Impact
After cross-functional testing by team members across design, product, and development disciplines, Figma Make was selected as the preferred prototyping tool for CVS. The ability to directly integrate brand guidelines proved critical for maintaining design consistency at scale - a key requirement for a company with established brand standards.
The pilot successfully demonstrated how AI-assisted design tools can accelerate the prototyping process while maintaining quality and brand integrity. My prototype contribution helped inform this strategic decision about the company's design technology stack.
Key Takeaway
For organizations with mature design systems, the ability to attach and enforce brand guidelines directly within the AI tool outweighs the advantage of faster code generation. Figma Make's seamless integration with existing design workflows made it the clear choice for CVS's needs.